Common Mistakes When Creating Your Logo
Want to create a compelling logo? Here is a list of some things you need to avoid when creating a logo for your business in Colorado.
Trying to communicate too much will make you lose a lot of the power of a logo. The logo should provide instant recognition. A complicated logo will do just the contrary. Get inspired on classic logos that you will recognize instantly like Coca Cola, McDonald’s, or Apple logos.
Selecting Fonts Randomly
When choosing the fonts for your logo, you will want to invest time on it. Going over the top with fonts or selecting them randomly, will make your brand look unprofessional. Contact professional logo designers for more information.
Using Stock Images or Clip-Art
When you are creating the logo by yourself, you will be tempted to use a stock image or clip-art. However, others have likely used these images as well. Therefore, the chance that this design will be unique is low. You may want to hire a professional designer to avoid logo failures.
Over-Relying on Color
The colors you choose are a critical ingredient in branding. A single color connected to your business can help towards the immediate recognition you expect from your logo. However, using the color around without thought will make your logo look silly or unprofessional. It is a good idea to design it in black and white first, and then to add a touch of color where it will add most power.
Copying from Others
You would want to avoid this at all costs. Having a design that looks similar to a competitor’s logo can ruin your marketing attempts. Not only is it illegal, but you will probably get called out sooner or later.
In sum, you should aim for a simple design, with thinly dispersed use of color, only one or maybe two fonts. Contact SBW Graphic professional designers to start with your business logo today.