Marketing at a trade show or event can be tricky. Someone always seems to have a bigger, flashier booth. While this may be a little intimidating, it is important to remember that getting attention is all about having the right marketing materials. That means with a little bit of effort, you can get the head-turning booth you want.
Arrive in Style with a Vehicle Wrap
First impressions mean a lot, especially when it comes to event marketing. Arriving in a company car with a vehicle wrap doesn’t just give you an extra advertising opportunity, it shows you mean business. It announces your presence at the event, helping you create excitement and anticipation.
Before the event starts, you need to be networking. Visit every booth to gain a better understanding of who you are competing with. Talk to everyone you can; you don’t need to sell them on your services, just make sure they know a little about what you have to offer.
Being helpful and friendly will make you more memorable, and more people will be apt to point guests in your direction. You’ll be surprised who you’ll meet and how much productive networking can be done before an event even begins!
Build a Better Display
Your booth is a huge reflection on your brand. You need to be able to build an attractive display using colorful promotional products, tablecloths and trade show banners. Try adding light or sound elements to your display to make it stand out even more.
Don’t Just Be Flashy, Be Unique
Gaining attention at a trade show or event can be easy if you make an early impression, network with other participants, and build a colorful display. While SBW Graphics can’t improve your networking skills, we can help you get the custom signs in Denver you need to be successful. Contact us today to learn more about our trade show and event design services.