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Trade shows and industry events are typically packed with small businesses trying to get a leg up on the competition. With so much noise and activity going on, your company needs to get creative if you’re going to win over some new customers or attract investors. That’s why having an attractive, eye-catching trade show banner is so essential. If you’re going to spend all that money setting up a booth at a trade show, you need to make sure that you have what it takes to stand out in a crowd.

Using the Right Color Combinations

The colors in your trade show banner can either make or break your chances of having a productive trade show experience. The color scheme should be a welcoming invitation to potential customers and investors, telling them that your booth is worth their time and money. A great color scheme should use a select amount of bold, contrasting colors with neutral tones mixed in. A strong background is also more likely to get attention when the competition is stiff.

Simple, Yet Effective Messaging

A trade show banner should be about more than just copying and pasting your company’s logo. It should send a message to the trade show participants, telling them what your company is all about and why you’re involved in the trade show, to begin with. Maybe you have a fancy new product that you’d like to show off, or you’re hoping to attract new talent. Whatever your mission statement, your trade show should give people enough detail about your company without overloading them with too much information.

Giving People a Reason to Stop and Say Hello

If you have something to offer the other trade show participants like a free tote bag, a coupon or a special offer, you can advertise that in your trade show banner. You’ll be surprised at how many curious onlookers will make the trip over to your booth and introduce themselves.

Create the ultimate trade show banner with the design professionals at SBW Graphics, the best exterior graphics company in Ft. Collins.

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