We live in a world where we’re constantly surrounded by advertising. It’s everywhere. It’s inescapable.
As such, the average consumer tries to filter it out. Any unimaginative advertising is more or less ignored by the masses.
In 2018, consumers have more tools than ever to literally remove adverts from their lives.
Most digital TV set-ups allow them to fast-forward past television adverts. They can pay for uninterrupted premium music-streaming services, while internet ad-blocking services are becoming more powerful than ever.
What this means for marketers is they have to find increasingly out-of-the-box methods of reaching people.
Don’t be Afraid to be Different
In spite of all of this, it appears that so many dead-beat marketers are trying the same old tricks. While this may still create a certain element of success, it’s unlikely to excel a business to the next level.
If you have a look at all the marketing campaigns regarded as the most effective in the last few years, they’re all from brands that decided to do something a little different.
As consumers become more and more averse to traditional marketing, this is increasingly becoming the only way to make a mark on them. Don’t be afraid to try something different.
Standing out Doesn’t Need to Cost the Earth
It doesn’t need a multi-million dollar marketing campaign to make a mark on your target audience. You can start with your internal branding.
Think outside the box with your window graphics or fleet graphics. Find a unique way to communicate your business’s message. It’s the best way to catch your audience’s attention and make people remember your brand.
At SBW Graphics, we have the facilities available to bring your brand to life through larger than life graphics. Have a look at the banners, wall murals, and vehicle branding services we offer today.